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    FoodEssentials launching Personal Product Score at SXSW

    This year FoodEssentials will be making our debut appearance at SXSW.  As a B2B organisation in the grocery industry we've not had a lot of reason to be there, but with the launch and traction of LabelAPI (world's most powerful food product api) that has changed and we're excited to be joining the furore down south.

    As platinum partners with Mashery, our api management and promotion partner, we will be 1 of 9 companies with a presence in the Circus Mashimus tent - one of the hotest destinations at SXSW interactive.  

    Launching the Personal Product Score

    At SXSW we will be launching our Personal Product Score (PPS) to our 250 Labelapi developers and the public at large.  The Personalized Product score provides developers with the ability to build sophisticated applications that deliver a custom score based on any persons indivudal needs.  

    In this first iteration users are able to personalize their profile to include any nutrient, allergen, and additive properties and receive a score of between 0 and 100 it also includes negative scores down to -100 of a product contains things like an allergen you are trying to avoid.

    We received a lot of feedback from our community asking for this type of functionality and are therefore excited to be launching it and even more excited to see the innovation that takes place on top of it.  

    As a starting point we've put together a little app that demonstrates the base functionality of the Personalized Product Score - we've affectionately called it Fooddood. You can check the app out in the below links (please remember that we are data guys - first and foremost). 

    If any of you would like the code for the apps we are happy to make it available.

    Fooddood (Fun demo app for Personalized Product Score)

    About Circus Mashimus

    Circus Mashimus is Hosted by Mashery, and is the place to network, nosh, charge up or just hang out. Drop by and find out why Jason Cranfordteague of Wired said in 2011, "Whether you are looking for food, drink or even clothes, there's no better place to hang out than the Circus Mashimus."

    Throughout the day, you can see demos of the most innovative and transformative mashups from ACTIVE Network, CarePass,, ESPN, FoodEssentials, PeerIndex, SurveyMonkey, TMS and

    The Circus opens on Friday at 1:00 pm, and Saturday — Monday at 9:00am with coffee and pastries. At 4:00 pm we tap the kegs, open the wine and other beverages, and serve up chips and guacamole while cranking up the music for our daily Happy Hour.

    Our annual favorite features are all back: free wifi, all-you-can-eat popcorn, phone charging stations, and comfy sofas.

    Circus Mashimus is located at the Austin Convention Center in Room 3 near the main entrance on Trinity Street.


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