The deeper the analysis, the greater the data points. The greater the data points, the more extensive the QA must be. In this series of posts, I will really explore this concept and introduce what I believe are the three unique phases necessary to be confident of your quality assurance process: Raw Product Data Quality, Relational Data Quality and Consumer Facing Data Quality.
All failed product data initiatives that we’ve seen have one thing in common; they were designed to solve a specific use case. With the data captured for an original use case it is then repurposed for other use cases, at which point its limitations become clear. This process of capturing data for a single use case, learning it has limitations when applied to other use cases and then recollecting has been responsible for millions in wasted investment. In this post I will dive deeper into the different use cases and explore the data structure nuances with the aim of demonstrating the need to capture product data holistically the first time around.
The 2015 Food Leaders Summit is a three-day conference dedicated to the global food industry's transformative trends and change. It is your opportunity to look closely at the changes impacting every aspect of the food industry -- and work collaboratively with your industry peers to succeed in this new environment.
In the modern marketplace things are changing everyday, and the CPG industry is no different. The widespread availability of raw product data has fundamentally changed the way we do business and consumers are the ones driving these changes. The demand for Consumer Facing Product Data (CFPD) and the ever-increasing need for standardized systems of analyzing and interpreting it, is a result of increased transparency and personalization.
As my colleague Anton has previously described, Consumer Facing Product Data is constantly changing and becoming a highly nuanced universe. Consumers are driving the initiative and want to know more and more about their food, forcing the manufacturers, retailers, and government to utilize CPG data in order to respond in a meaningful way.
At a high level CFPD refers to all of the data surrounding a product that could impact how consumers read, interpret, and make purchasing decisions. At a more basic level this information comes from what is represented on a packaged good, but also includes information that is inferred from that package data, such as whether a reported sodium value is high or low, irrespective of whether or not it is reported on the package...
For too long the conversation around product data management has centered around the premise that all product data is the same, or worse that all data can be managed the same. This is a flawed assumption that has lead to the implementation of Enterprise Resource Plans that fall short of success.
FoodEssentials was at the Net Impact Conference in Minneapolis and was able to attend several sessions and keynotes with a food focus. Friday morning’s keynote, “Transformative leadership,” featured Paul Polman, CEO of Unilever. As CEO, Polman has set goals to reduce the company’s environmental footprint while doubling in size. In his keynote, Polman discusses his ambitious plans while outlining how the plan impacts everyone from rural farmers to end-consumers.
Yogurt is leading the way regarding protein marketing claims, as more than 1 in 10 yogurts have a protein marketing claim. Only three categories in LabelINSIGHT’s entire database use protein marketing claims with 1/2 of the frequency yogurt does!
With the sales growth of yogurt, it is not surprising the category has seen spill-over into additional categories. Snacks as well as energy & nutrition bars may help explain why 1/4th of yogurt consumption now occurs outside of the home.
Delving into the presence of natural sweeteners by shelf, it is clear yogurt is out front in its use of natural sweeteners.
Natural sweeteners appear to be gaining traction among yogurt manufacturers; however, no clear natural option has stood out in its acceptance.