Mobile has become the focal point of branding and marketing strategies. A recent report by comScore found that digital content consumption among U.S. consumers grew on all channels in 2014: tablet is up 1,721 percent; smartphones grew 394 percent; and desktop increased 37 percent. And 75 percent of Internet users go online via multiple devices—the highest amount to date.
By 2016, there will be more than two billion smartphone users, according to a recent report by eMarketer. And in 2018, more than one-third of consumers across the world will have smartphones. As smartphone adoption continues to rise, the mobile experience plays a critical role in consumer purchasing decisions and CPG organizations’ marketing strategies.
Chief Data Officer (CDO) is one of the latest additions to today’s C-suite—a quarter of Fortune 500 firms have one on board, according to IBM. Glenn Finch, IBM Global Business Services’ global leader for technology and data, recently told InformationWeek that the rise of CDOs began roughly two-and-a-half years ago. But early adopters such as Capital One had a chief data officer as early as 2002.
Forrester research has long chronicled the rise of omnichannel marketing—and over the last few years, leading retailers have been doubling down on omnichannel fulfillment investments. According to Forrester, 50 percent of all U.S. retail sales will be omnichannel by 2017.
When implemented effectively, product data systems can dramatically improve efficiencies, marketing decisions and supply chain operations. However, like any new technology implementation in large organizations, new systems can be met with challenges. That’s why it’s important to carefully consider your options when evaluating data management solutions for your CPG organization.
Consumers value environmentally friendly brands. According to recent research by Nielsen, 55 percent of global online consumers are willing to pay more for products and services from companies that are committed to positive social and environmental impact.
Today’s manufacturers are working with thousands of diverse SKUs, and have new products launching at a faster rate than ever before. All of this data presents a significant challenge for organizations lacking a single source of product information to organize and access product images, claims, attributes, ingredients, warnings and everything else found on a package.
Product packaging is a key driver of in-store sales and brand visibility, especially in the CPG industry where impulse purchasing is a norm and store shelf space is extremely competitive. To set your products apart from the pack, highlight product attributes that convey your brand and product benefits, as well as product attributes that are popular among consumer trends today and resonate with their lifestyle.
The U.S. government is in the midst of revising its federal dietary guidelines, which serve as the basis of federal nutrition policy and consumer dietary trends. An exercise that happens every five years, the new “Scientific Report of the 2015 Dietary Guidelines Advisory Committee” is a 571-page, hotly contested report that is currently open for comments from industry stakeholders for a 45-day feedback period that ends May 8.
If we learned one thing in the first quarter of 2015, it’s that consumer preferences are changing, especially when it comes to grocery shopping and meals. With consumer spending on the rise, an economy on the upswing and a greater general awareness of foods’ impact on health and wellness, consumers are spending more time and money on food choices.