PHOs, the main dietary source of trans fat in processed foods, have been in use since the 1950s and are commonly added to processed foods such as coffee creamers, microwave popcorn and frosting to extend the shelf life of the product. As of 2006, Manufacturers have been required to include trans fat content on the Nutrition Facts panel of food products - but only if the product contained ½ grams of trans fat per serving or more, whereas a product containing up to ½ grams of trans fat per serving was able to declare “0g of trans fat” on its package.
Mobile has become the focal point of branding and marketing strategies. A recent report by comScore found that digital content consumption among U.S. consumers grew on all channels in 2014: tablet is up 1,721 percent; smartphones grew 394 percent; and desktop increased 37 percent. And 75 percent of Internet users go online via multiple devices—the highest amount to date.
By 2016, there will be more than two billion smartphone users, according to a recent report by eMarketer. And in 2018, more than one-third of consumers across the world will have smartphones. As smartphone adoption continues to rise, the mobile experience plays a critical role in consumer purchasing decisions and CPG organizations’ marketing strategies.
Chief Data Officer (CDO) is one of the latest additions to today’s C-suite—a quarter of Fortune 500 firms have one on board, according to IBM. Glenn Finch, IBM Global Business Services’ global leader for technology and data, recently told InformationWeek that the rise of CDOs began roughly two-and-a-half years ago. But early adopters such as Capital One had a chief data officer as early as 2002.
When implemented effectively, product data systems can dramatically improve efficiencies, marketing decisions and supply chain operations. However, like any new technology implementation in large organizations, new systems can be met with challenges. That’s why it’s important to carefully consider your options when evaluating data management solutions for your CPG organization.
Today’s manufacturers are working with thousands of diverse SKUs, and have new products launching at a faster rate than ever before. All of this data presents a significant challenge for organizations lacking a single source of product information to organize and access product images, claims, attributes, ingredients, warnings and everything else found on a package.
Product packaging is a key driver of in-store sales and brand visibility, especially in the CPG industry where impulse purchasing is a norm and store shelf space is extremely competitive. To set your products apart from the pack, highlight product attributes that convey your brand and product benefits, as well as product attributes that are popular among consumer trends today and resonate with their lifestyle.
The U.S. government is in the midst of revising its federal dietary guidelines, which serve as the basis of federal nutrition policy and consumer dietary trends. An exercise that happens every five years, the new “Scientific Report of the 2015 Dietary Guidelines Advisory Committee” is a 571-page, hotly contested report that is currently open for comments from industry stakeholders for a 45-day feedback period that ends May 8.
As my colleague, Anton Xavier, discussed in a previous post, 2014 saw an 8.5% increase in online sales for Black Friday sales. Concurrently, nearly half of online traffic came from mobile devices, 46.7% to be exact, and accounted for over 25% of online sales for 2014.
General Mills recently announced 5 versions of the Cheerios Cereal will start to promote being Gluten Free, including the best-selling cereal in the U.S., Honey Nut Cheerios. Of the 5 versions to start promoting the fact they are Gluten Free, only the Multi Grain Cheerios needed a recipe change to be able to do so, due to the fact it contains wheat and barley.