Natural Products Expo East kicked off today and runs through Saturday in the Baltimore Convention Center in Baltimore, Maryland. The event has two main components – Education and Events (runs today through Saturday) and a trade show (running tomorrow through Saturday). According to last year’s survey 70% of attendees have a role in purchasing products in their company. With a reach of 25,000 industry members the event is the largest buying audience for natural, organic, and healthy products on the East Coast. Opportunities to meet face-to-face with buyers, brokers, distributors, researchers, and more, allows for a wide range of activities and opportunities.
FoodEssential’s own Chief Product Officer Ronak Sheth was a featured presenter this morning. Sheth’s presentation utilized LabelINSIGHT to investigate the growing influence of specialty diet food tribes such as Vegan and Paleo, as well as the rise of protein as a nutritional trend. Check out the entire presentation here to learn what's hot on shelves now and what the next big thing is!