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    Friday
    Jul252014

    Schnucks: A Summary

    Schnucks: A SummaryAs we have discovered this week, Schnucks offers Health and Wellness related functionality across three platforms: in store, online, and mobile through recipes, pharmacy, cooking classes, fresh food, and more. 

    It is great to see Schnucks focus on health and wellness, and in our opinion they are doing a great job! However, there is always room for progress; here are some areas in which Schnucks could have opportunities for improvement and innovation:

    • Product Database: Develop a product database for the online platform and link it to the mobile database.
    • Online Resources: Develop additional online health and wellness resources based on specific product attribute based topics such as low sodium, heart healthy and local.
    • Online Articles: Product attribute based articles.
    • Encompassing Initiative: A single H&W initiative, similar to Wegmans' Wellness Keys, that ties together the existing platforms.
    • Human H&W Resources: More human H&W resources and services such as retail dietitian, ask a dietitian questions online, nutritional counseling.
    • Recipe Ingredients: Link every recipe ingredient to its corresponding product view in order to communicate product data to consumers (requires a product database)
    • Store Events: Host store events like tours and seminars.

    As retailers look for ways to evolve and respond to the ever-changing consumer demands, a complete and robust product database presents itself as a necessity rather than a luxury. Retailers that have a complete and up-to-date product database, one that is encompassing of every product's ingredient, nutritional, certification and marketing claim makeup, find themselves in a place to be proactive, rather than reactive, and in a position to win in the marketplace. Knowing what is happening today places you in a better position for tomorrow.

    Next week, we will discuss Hy-Vee and its unique health and wellness features; stay tuned!

    A Live View Into The Marketplace

    Thursday
    Jul242014

    90% of American's Consume too Much Sodium in their Diets

    According to Time Magazine, there have been "hundreds (of studies) over the last few decades to hint that high sodium intake may contribute to heart disease or early death". It is clear that a diet extremely high in sodium is unhealthy; here are some facts that you may not know:

    Click to read more ...

    Thursday
    Jul242014

    Are there other sources for Energy Outside of Energy Drinks?

    Since their introduction to the market, energy drinks have been highly debated by the medical community and individual customers for their supposed health risks, but their long term effects aren't fully understood. Regardless, millions of americans consume these products each year because they require extra energy to complete their daily tasks.

    Click to read more ...

    Thursday
    Jul242014

    Schnucks: In Stores

    Schnucks: In StoresToday, we're going to examine Schnucks' in store health and wellness features that start with a commitment to freshness and food safety.

    Schnucks has done a nice job in terms of its in store health and wellness offerings;

    Check it out: 

     

    Information: 

    • Schnucks touts its expert associates that are there to help you "find out more about the food you buy, cook and serve to your family" and "direct you to the appropriate resource" to answer any question that they cannot
    • Schnucks supplies information on products, and they feature recipes and cooking demonstrations.
    • "You can look to us to learn about nutritional value, country of origin labeling, organic foods, food safety and more"

    Pharmacy:

    • Free generic antibiotic prescription program
    • Prescription services
    • Immunizations
    • Pet meds
    • Mammography Van
    • Diabetes Specialists
    • $2/4/10 generic drugs
    • Specialty Pharmacy for chronic diseases

    Schnucks Cooks Magazine:

    • The periodical contains recipes as well as information and tips on cooking and food related topics

    Products

    • Shorter-than-average sell date, especially on meats and deli products, to ensure freshness and safety standards
    • Schnucks claims to exceed food safety expectations; in 2009, they won The Black Pearl Award, given by the International Association of Food Protection
    • Schnucks claims an "investment in quality and freshness because of our (their) values"

    Classes

    • They offer a variety of cooking classes for every level of skill

    Schnucks excels once more in providing a range of health and wellness related features, but this time its in-stores! While there are a number of areas for enhancement, like the addition of attribute based shelf tags (i.e. Wegmans' 14 Wellness Keys), we'll save that for tomorrow.

    Stay tuned for "Schnucks: A Summary"!A Live View Into The Marketplace

    Wednesday
    Jul232014

    Sales of Gluten Free Products Increased by 47% from 2012 to 2013

    David Sheluga PhD, Director of Commercial Insights at Ardent Mills, recently spoke at a webinar held by the Institute of Food Technologists about the surge in sales of Gluten Free Products, a 47% increase was seen from 2012 to 2013.

    Click to read more ...

    Wednesday
    Jul232014

    Schnucks: Mobile App

    Schnucks: Mobile AppToday, we are going to look into Schnucks' Mobile App's features!

    Schnucks describes its mobile app as a "window into your local Schnucks Grocery Store"; let's see what it can do:

    • Find a Location: Find the nearest Schnucks store using your mobile device.
    • Get Store Info: Get information on a Schnucks store such as hours, special events and more.
    • Browse the Weekly Ad: View Schnucks' weekly ad remotely from your phone.
    • Shopping Lists: Create multiple shopping lists through this application.
    • Search Products: You can search products for pricing info. The function serves as a product database, but the product data it provides is limited to price.
    • Scan Products: Scan products for pricing information.
    • Pharmacy: Refill your Schnucks Pharmacy prescription from your cell phone. 

    Schnucks' mobile app matches its online platform in terms of health and wellness.

    Does Schnucks excel in-stores as well? Stay tuned, and find out tomorrow!A Live View Into The Marketplace

    Friday
    Jul182014

    Schnucks: Online

    Schnucks OnlineToday, we're going to identify and summarize Schnucks' unique online health and wellness offerings.  

    Online, you can find:

    • A Health and Wellness Homepage: Providing links to the pages: "Nutritional Information", "Food Safety", "Product Recalls", and "Issues & Information".
    • Nutritional Information: Providing information from the American Diabetic Association and the American Heart Association on healthy eating and fitness.
    • Food Safety: Containing information on food safety in the form of written and video-based content. 
    • Product Recalls: Displaying local recalls by manufacturers as well as U.S. government recalls. 
    • Issues & Information: Information in the form of links to the CDC Influenza, the USDA, and FDA Consumer webpages.
    • Product Database: Schnucks does not have an online product database, yet.
    • Pharmacy: Allows users to: get refills by RX number and/or account, transfer RX to Schnucks, utilize the prescription auto-refill service, print their records and schedule immunizations. Contains information on: featured programs, immunizations, health tips, health care, the mammograph van, health and wellness, food safety, and the Schnucks pharmacy itself.
    • Recipes: Contains recipes categorized by type of food and the course for which they are served. Schnucks also offers recipe videos and allows users to add recipes and their ingredients to their recipe box and shopping lists, respectively. 
    • Blog: Schnucks has a blog that contains posts in 16 categories: baby, bakery, beer, cheese, contests, deli, floral, food safety, freshness preservation, happy cooking, meat, produce, recipes, stories, video, and wine.
    • Schnucks Cooks Magazine: The magazine is available online and in stores. It contains recipes and cooking tips.
    • Cooking School: Information and schedules, online, for Schnucks' Cooking school; you can register for classes here as well.
    • Newsletters: Healthwise, Kitchen 411, and Explore the Store (contains tips, tricks, and articles directly from the schnucks team).
    • Shopping List: The online platform features a shopping list that allows you to add ingredient items from recipes or manually entered items into the list(s). This function doesn't allow for a product view and doesn't provide product data.
    • Recipe Box: Users can add recipes to a recipe list called the recipe box.

    As you can see, Schnucks offers a broad range of online health and wellness related material.

    Tomorrow, we'll see if their success online translates to a high-quality mobile platform; stay tuned!

    A Live View Into The Marketplace

     

    Friday
    Jul182014

    This Week: Schnucks

    Schnucks Hey readers!

    This week, we’re going to take focus on Schnucks and its online, in-store, and mobile application platforms, specifically in terms of health and wellness. 

    Each day, we will cover one platform and include a brief description and summary of the H&W features it provides.  

    First, we will outline Schnucks' Online Platform and its unique offerings; tune in tomorrow!A Live View Into The Marketplace

    Tuesday
    Jul152014

    Meijer: A Summary 

    MeijerAs we have discovered this week, Meijer offers Health and Wellness related functionality across three platforms, in store, online, and mobile (i.e. recipes, pharmacy, NuVal, and more). 

    While it is nice to see Meijer focus more on health and wellness, here are some areas in which it has opportunities for improvement and innovation:

    • Develop a product database for the mobile app and online platforms.  This database could contain product data (i.e. nutrition facts, marketing attribute claims, ingredients, and more), could be able to connect multiple platforms to a single initiative, and could be filterable for attributes and other criteria.
    • Initiate a shelf tag system, in addition NuVal, to communicate healthy eating options to shoppers
    • Develop additional online health and wellness resources based on specific topics pertaining to product attributes (i.e. low sodium, gluten free, and more) 
    • Product Attribute based News articles
    • A single H&W initiative, like Wegmans' Wellness Keys, that ties together the existing platforms
    • More in-store resources (i.e. retail dietitian)
    • Link recipe ingredients to actual products (this would require a complete product database)
    • More health and wellness based in-store events (i.e. tours, classes, lectures, demonstrations, etc.)

    As retailers look for ways to evolve and respond to the ever-changing consumer demands, a complete and robust product database presents itself as a necessity rather than a luxury. Retailers that have a complete and up-to-date product database, one that is encompassing of every product's ingredient, nutritional, certification and marketing claim makeup, find themselves in a place to be proactive, rather than reactive, and in a position to win in the marketplace.

    Next week, we will discuss Hy-Vee and its unique health and wellness features; stay tuned!

    A Live View Into The Marketplace

    Monday
    Jul142014

    Meijer: Mobile App

    Meijer

    Today, we will discuss Meijer’s Mobile App with a focus on Health and Wellness (H&W). 

    Meijer's Mobile App provides: 

    • Find a Store Function
    • Shopping List (with item check off)
    • Coupons
    • Savings 
    • Photo (edit and order)
    • In-Store Store Map
    • Scan Products into Shopping List

    Meijer has also created a pharmacy app that allows the user to:

    • Manage his/her family's prescriptions
    • Create pick up alerts and refill reminders
    • Locate Meijer Pharmacies 

    Meijer's mobile app is lacking in that it doesn't provide a product database, like the website, but unlike the website, it lacks H&W features contained on the 'Healthy Living' and 'Meal Planning' pages like specialty diet and NuVal content. There are many areas where Meijer can improve this platform, from a H&W perspective. We will continue to keep an eye on Meijer's growth in this area as it captures opportunities in the future. 

    Tomorrow, we will provide a Meijer overview and analysis; stay tuned!  

    A Live View Into The Marketplace