Forrester research has long chronicled the rise of omnichannel marketing—and over the last few years, leading retailers have been doubling down on omnichannel fulfillment investments. According to Forrester, 50 percent of all U.S. retail sales will be omnichannel by 2017.
When implemented effectively, product data systems can dramatically improve efficiencies, marketing decisions and supply chain operations. However, like any new technology implementation in large organizations, new systems can be met with challenges. That’s why it’s important to carefully consider your options when evaluating data management solutions for your CPG organization.
Consumers value environmentally friendly brands. According to recent research by Nielsen, 55 percent of global online consumers are willing to pay more for products and services from companies that are committed to positive social and environmental impact.
Today’s manufacturers are working with thousands of diverse SKUs, and have new products launching at a faster rate than ever before. All of this data presents a significant challenge for organizations lacking a single source of product information to organize and access product images, claims, attributes, ingredients, warnings and everything else found on a package.
Product packaging is a key driver of in-store sales and brand visibility, especially in the CPG industry where impulse purchasing is a norm and store shelf space is extremely competitive. To set your products apart from the pack, highlight product attributes that convey your brand and product benefits, as well as product attributes that are popular among consumer trends today and resonate with their lifestyle.
The U.S. government is in the midst of revising its federal dietary guidelines, which serve as the basis of federal nutrition policy and consumer dietary trends. An exercise that happens every five years, the new “Scientific Report of the 2015 Dietary Guidelines Advisory Committee” is a 571-page, hotly contested report that is currently open for comments from industry stakeholders for a 45-day feedback period that ends May 8.
If we learned one thing in the first quarter of 2015, it’s that consumer preferences are changing, especially when it comes to grocery shopping and meals. With consumer spending on the rise, an economy on the upswing and a greater general awareness of foods’ impact on health and wellness, consumers are spending more time and money on food choices.
Research-driven and information-hungry consumers are changing the grocery landscape. Consumers are willing to spend more time and money to find healthy, fresh and specialty grocery items, such as organic, gluten-free, allergen-free and all-natural products.
As my colleague, Anton Xavier, discussed in a previous post, 2014 saw an 8.5% increase in online sales for Black Friday sales. Concurrently, nearly half of online traffic came from mobile devices, 46.7% to be exact, and accounted for over 25% of online sales for 2014.
General Mills recently announced 5 versions of the Cheerios Cereal will start to promote being Gluten Free, including the best-selling cereal in the U.S., Honey Nut Cheerios. Of the 5 versions to start promoting the fact they are Gluten Free, only the Multi Grain Cheerios needed a recipe change to be able to do so, due to the fact it contains wheat and barley.